Die kroatische Landwirtschaft hat mehr Schwächen als Stärken, behauptet Marina Kresoja, Direktorin des Beratungsunternehmens Smarter, das auf Landwirtschaft spezialisiert ist, in ihrer SWOT-Analyse. Eine mildernde Umstände ist jedoch, dass Kresoja mehr Chancen als Bedrohungen für die Landwirtschaft sieht.
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In addition, many agricultural weaknesses are also opportunities and can be transformed into strengths.
For example, small, unregulated, non-consolidated plots can be consolidated into valuable land. The same applies to fragmented production and the refusal to cooperate in larger organizations.
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However, this requires a well-thought-out action from the state, which will not push farmers back into cooperatives but will convince them of the advantages of cooperation. The lack of irrigated areas and the poor utilization of existing systems can also become an opportunity to achieve two harvests a year.
This requires well-considered state measures, including tax policy, aimed at addressing the key problem – low productivity and high production costs, which cause chronic uncompetitiveness.
From the analysis, we would highlight some more opportunities from Marina Kresoja’s perspective. This includes orientation towards ‚third markets‘, i.e., exporting to countries outside the EU, for which EU funds can be drawn, creating regional and national brands, focusing on ecological and functional products, public-private partnerships for logistics and storage capacities…
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