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Kostenlos und/oder Nützlich: Die besten Geschäftswerzeuge für 2025

When ChatGPT appeared two years ago and gained hundreds of millions of users in just a few weeks, it became synonymous with AI tools, so it is not surprising that to this day, despite the increasing number of such tools, it has remained almost irreplaceable. However, AI tools are not just ChatGPT, nor are chatbots the pinnacle of artificial intelligence application in business. There is a range of specialized tools designed to help accomplish as much work as possible in as little time.

Regardless of whether someone is an entrepreneur, programmer, marketer, or content creator, these AI tools increase efficiency in business. Focusing on generative AI and using only ChatGPT means bypassing a vast number of AI tools that assist in marketing, data searching, video, photography, navigating all of this and AI bots, and improving process efficiency, even creativity.

Not everything is for everyone

There is a long list of the best AI tools to use in 2025, and which tool is on one of them depends on who determines market trends for the next year, the companies that develop them, but also their purpose, as not every AI tool is suitable for every job. Many of them are free or have free versions, suitable for small, medium, and large companies. At the top of such lists are often tools that serve data analysts, programmers, engineers, and marketing professionals for coding, creating videos, images, advertising campaigns… For example, on one of the lists circulating on the internet, there are twenty-one AI tools for big data, coding, marketing, video, images, AI bots, and research that could dominate next year.

According to it, the best tools for data processing are Julius, BasedLabs, and Coral AI. Julius serves data analysts to simplify data processing and achieve valuable results faster. BasedLabs is designed for data analysis needed by scientists and engineers, enabling complex data processing and building models with very high precision. Coral AI successfully masters large datasets and accelerates the resolution of tasks based on large datasets. For coding, the best tools are AskCodi, Glide, and Bubble. AskCodi helps programmers by speeding up coding tasks, providing useful suggestions, and easily removing errors. Glide allows those with no programming knowledge to design professional applications with minimal effort. Bubble, on the other hand, is a visual programming platform that enables the creation of web applications without code. It is perfect for entrepreneurs and startups looking to quickly launch their digital products.

Video and visuals

In marketing, Jasper AI, AdCreative AI, and Sprout Social will be useful. Jasper AI is the best tool for content creators as it helps in creating marketing texts, blogs, and ads. AdCreative AI allows marketing professionals to effortlessly design creative and effective ads. Sprout Social is a comprehensive social media management platform that uses AI to help track and optimize social presence, engage with the audience, and monitor analytics. For video creation, Opus Clip, Heygen, and Synthesia will help. Opus Clip converts long video content into shorter, shareable formats for social media.

Heygen is a very simple AI tool for videos created using artificial intelligence, regardless of their purpose. Synthesia enables the production of videos for corporate and educational content using AI avatars in multiple languages. The creation of quality images will be enabled by tools like Leonardo AI, Picsart, and Getimg.AI. Leonardo AI helps creators easily navigate designing high-quality images, graphics, and illustrations. Picsart, an image editing and design platform, is perfect for social media posts, advertising, and creative projects. Getimg.AI offers automation and acceleration of image creation, significantly improving the quality of the visual experience in just a few minutes.

Ideal interlocutors

Those who need AI bot can use CustomGPT, Landbot, and LiveChat. CustomGPT is a custom GPT AI chatbot powered by GPT, perfect for tailored customer support and automating client interactions. Landbot helps shape conversations with chatbots powered by AI for customer support, sales, and lead generation. LiveChat offers a live chat solution powered by artificial intelligence for companies looking to improve customer support. It easily integrates into websites and simplifies real-time communication.

Researchers will benefit from AI tools like Semrush, VidIQ, and ChatPDF. Semrush provides advanced SEO tools powered by artificial intelligence, allowing marketing professionals and analysts deep insights into online visibility and content. VidIQ offers tools that help content creators optimize YouTube videos for greater engagement, visibility, and success. ChatPDF converts PDFs into interactive documents and allows for quick information retrieval within PDFs, explaining them with the help of an AI assistant.

On another list (valuex2.com), there are twenty-two best AI tools for business growth in 2025: Asana, Slack, HubSpot, Trello, Canva, Monday.com, QuickBooks, Google Analytics, ProoHub, Zoom, Grammarly, Shopify, Mailchimp, Zoho CRM, Calendly, ClickUp, Xero, Adobe Creative Cloud, Basecamp, Stripe, Microsoft 365, and Toggl Track. These are business tools that serve various purposes, from project management and marketing to accounting and CRM.

Asana is a business process management tool that facilitates tracking deadlines and achieving goals. It is adaptable and practical for employees who track the entire process from routine daily activities to company projects; suitable for companies of any size. Slack is a workplace messaging app and one of the most commonly used business tools for increasing efficiency. Discussions are directed by channels according to project, department, topic, etc., reducing email communication. It offers a search option for direct message exchanges and files, as well as history.

Management and presentations

HubSpot is among the largest leaders in the CRM tool industry and is considered the best business tool for marketing. It provides companies with all the necessary tools, from attracting potential clients to closing deals in one place. Trello is a simple project management tool. It organizes tasks and projects based on access and shows achieved performance in real-time. Canva is a tool for companies that cannot afford their own designer. In just a few minutes, it will create the highest quality presentation for marketing or social media. Monday.com is one of the best work management tools, enabling real-time collaboration and task tracking. QuickBooks is accounting software and the best tool for small businesses. It manages everything from invoicing and expense tracking to payroll and tax reporting.

Google Analytics is important for companies to track visits to their websites. It collects detailed data on visitor behavior, helping them optimize pages and improve user experience. ProofHub is a complete project management solution. It facilitates team collaboration on projects and is the best tool for hybrid work. Zoom is a video conferencing service that allows participants to join online meetings or talk to clients.

Grammarly is an AI tool that makes even unreadable texts readable, grammatically and spelling-wise correct, regardless of whether it is an email, report, or social media post. Shopify is an e-commerce platform that allows online retailers to establish small, medium, or large businesses. Mailchimp is one of the most recognized services when it comes to email marketing. With this tool, companies can create and send campaigns. Zoho CRM is one of the simplest and most straightforward CRM solutions for companies dealing with customer interactions, automated sales processes, and tracking leads; it is a good tool for rapidly growing teams.

Different accountants

A helper called Calendly connects to a person’s calendar and allows others to book time for a conversation with them based on their availability. ClickUp aligns work tasks, documents, goals, and tracking realization in one place. Xero is an accounting application that makes it easier for companies to manage finances. It is a suitable tool for small business accounting, for example, for invoicing, expense tracking, payroll, and tax filing.

Adobe Creative Cloud offers a suite of professional industry-standard tools for design, photography, video editing, and web development. Basecamp is a comprehensive project management and collaboration platform. It is a perfect tool for small businesses that have a simple means of managing tasks, deadlines, and communication. Stripe is one of the largest platforms for processing online payments. Microsoft 365 includes cloud-based versions of Word, Excel, and PowerPoint, office tools that allow team members to collaborate in real-time. Toggl Track is simple and one of the best business tools for tracking productivity and billable hours in companies. It suits freelancers and agencies as well as those working remotely.

When asked by ChatGPT what it thinks will be the most sought-after AI tools next year, it highlighted twenty of the best free AI tools that can be useful for business. Of course, it placed itself at the top, describing itself as an advanced language model that helps in automatically generating content, communicating with users, automating emails, and other tasks. Interestingly, the all-knowing ChatGPT mentioned only four AI tools from all those on the two mentioned lists: Canva, Grammarly, Trello, and HubSpot. Most of the mentioned AI tools are available for free, which is particularly important for small and medium-sized enterprises as they can significantly improve efficiency and the quality of business processes and save time by using them.

Top AI tools in 20 categories

Chatbots: ChatGPT, Claude

Email: SaneBox, Shortwave

Voice generation: ElevenLabs, Murf

Music generation: Suno, Udio

Image generation: Midjourney, DALL·E 3

Video generation and editing: Synthesia, Runway, Sora

Graphic design: Canva Magic Studio, Looka

Grammar and spelling: Grammarly, Wordtune

Customer support: Tidio AI, Hiver

Writing: Rytr, Sudowrite

Transcription and meeting assistants: tl;dv, Nyota

Presentations: Gamma, Presentations.ai

Scheduling: Reclaim, Clockwise

App development: Bubble, Bolt

Resume builders: Teal, Kickresume

Search engines: Perplexity, ChatGPT Search

Social media management: Vista Social, FeedHive

Project management: Asana, ‎ClickUp

Knowledge management: Notion AI Q&A, Guru

Recruitment: Textio, CVViZ